Hiding behind all that concrete and nonsense, the truth must be something of great value.
The fourth t-shirt series of Kaft released in 2021: XHUD. 3 simple, calm, different t-shirt designs, based on the idea of “truth”.
A more aesthetic and meaningful version of the “Simple & Soulful” series that will be remembered by those who follow Kaft closely.
The promotion of the series went in parallel with the campaign that will last all year long. Together with the character we have created, we keep telling the story in a completely 3D environment, in an artistic language.
Video Direction & Design: Orion Studio
Sound Design: Tuğrul Gültepe