While a budget can feel like handcuffs to some, it is the first step to autonomy for a marketer. To arrive at a marketing budget that both you and senior management can be happy with, expenditures must be tied directly to supporting operational business plans and strategic goals. Most marketers understand this, but they struggle to communicate, track, and report their budget in a language that finance, operations, and senior management understands.
Attendees from every experience level will take something away from this session—from how to put together your company’s first marketing budget, to more advanced concepts including: strategies to get a budget approved, best methodologies to track actuals, and partnering with finance to understand how your expenditures impact the bottom line of a company.
